T-Mobile has another perk for its subscribers: a free one-year subscription to Pandora Plus.
The new perk, announced Wednesday at the company’s latest “Uncarrier” event, will be available to subscribers August 28 through the wireless carrier’s “T-Mobile Tuesday’s” app.
Pandora Plus, the middle tier of Pandora’s music streaming options, offers unlimited skips, no ads and offline listening for $4.99 per month. The streaming service also has a Spotify-like $9.99 per month Premium option that lets users create custom playlists in addition to a free option that has a limited amount of skips and does not let you save music for offline listening.
While the partnership will give users free Pandora Plus for a year, only the main T-Mobile account phone number will be eligible for the perk.
By partnering with Pandora, T-Mobile adds a music option to its entertainment bundle. The company already partners with Netflix to offer its T-Mobile One customers free subscriptions to the popular video streaming app.
In addition to Pandora, T-Mobile has also teamed up with events company Live Nation to offer discounted tickets to upcoming concerts from artists including Charlie Puth, Counting Crows and Wiz Khalifa through its T-Mobile Tuesday’s app.
The company will also have a special “fast lane” for T-Mobile users when entering the venues and buying concessions.
The latest in a musical trend
With its new partnerships, T-Mobile becomes the latest carrier to offer a music perk as part of its wireless service as a way to add value amid increased competition in the space.
Sprint offers Tidal streaming with its Unlimited Plus plans while AT&T offers a choice of either Amazon Music or Pandora Premium as part of its Unlimited &More Premium offering. Verizon recently announced that it would be partnering with Apple Music to offer its unlimited users six months of Apple’s streaming service.
AT&T and Sprint also offer video streaming services as part of their unlimited plans.
Spotify, which doesn’t currently partner directly with a wireless carrier, recently teamed up with Samsung to better integrate its service into the South Korean giant’s hardware.
While this current Pandora offer will only be available to T-Mobile users on August 28, Pandora CEO Roger Lynch says to expect more from the companies in the future.
“This is just the first step in a larger strategic partnership between T-Mobile and Pandora,” the executive said in a statement. “Expect to hear more.”
Follow Eli Blumenthal on Twitter @eliblumenthal
Read or Share this story: https://usat.ly/2OIGFRU